The Michelin Pilot Experience,” an ambitious event that invited 300 influencers to experience the new PS4S tire by driving the world’s fastest super cars. Led by Weintrob, a 100-person film crew shot and edited footage onsite, generating more than 10,000 pieces of shareable content and personalized photography. The event shattered any previous benchmark set for this type of event and established a new standard of how an industry launches a product.